Birth, School, Work, Death

“When people ask me what I do, I tell them I am a motivational speaker”

There are cycles in everything. Seasons come and go. Trends pop and deflate. Careers rise and fall. Genres of music live and die. Once in awhile, an artist steps up who doesn't quite follow the cycle. He doesn't pay heed to "What's cool." He doesn't give a shit about "Who's hot." He doesn't follow the zeitgeist but, rather, the zeitgeist follows him.

3Wise Records is proud to welcome LA based rapper HYRO DA HERO to its ever growing and diverse stable of acts.

HYRO DA HERO is about to flip rap upside down, inside out and all around on his debut album Birth, School, Work, Death. Hyro loads rock 'n' roll attitude into explosive, engaging and enthralling rap music. With the crunch of a power chord and the snap of a rhyme Hyro spits pure fire.

“Basically the message is to stay intelligent, better yourself and vibrate on a higher frequency. When I tell stories its to uplift you”.

Enlisting the services of famed producer Ross Robinson—the man behind Korn, Slipknot and At the Drive-in's legendary debuts—Birth, School, Work, Death sounds like Nas fronting Rage Against the Machine.

Hyro’s band is a super group of musicians comprising of former Idiot Pilot guitarist, Daniel Anderson, Bassist Paul Hinojos (At The Drive In/ Sparta/ The Mars Volta) and Blood brothers Cody Votolato (Guitar) and Mark Gajadhar Drums which create a unique blend of hip hop and rock.

About his enigmatic sound, Hyro comments, "I always look to the underground. That's where the honesty comes from. Genuine rap and rock go hand-in-hand, but no one has done it like this. It's raw, and it's real."

HYRO DA HERO’s debut album ‘Birth, School, Work, Death’ is available nationally Friday August 26th via 3Wise Records/Sony Music Australia and features the singles ‘Ghetto Ambience’ and ‘Sleeping Giants’.

“Hyro Da Hero Is an undoubted star in the waiting” - 4/5 Kerrang Magazine

Birth, School, Work, Death is available in stores and online now!